Accessibility
Keyboard access, focus, semantics, forms, labels, contrast and assistive-technology considerations.
Sales funnel
Make the first “yes” small.
The site should move visitors from useful information to a low-friction diagnostic, then into progressively higher-value work.
- 01Useful contentUnder the Hood, checklists, technical articles
- 02Free micro-checkLaunch Readiness Check or three-point micro-diagnostic
- 03Buy onlinePersonalised report → standardised service purchased directly where policy permits
- 04Technical engagementAudit, roadmap, specification, remediation
- 05Enterprise routeDiscovery, scoping, procurement and multi-team delivery
- 06Aftercare + referralOngoing assurance, optimisation and introductions
Shared framework
What we review
Every Kalaraja Digital Audit uses the same core technical framework. The difference between the tiers is depth, analysis and delivery detail.
Performance
Core Web Vitals, assets, JavaScript, rendering, caching, third-party scripts and mobile performance.
Search, AEO & AI Discoverability
Technical SEO, crawlability, indexability, structured data, semantic structure, answer-friendly content and entity clarity.
Security
HTTPS, security headers, exposed configuration, dependencies and production risks.
UX & Responsive Design
Journeys, navigation, forms, interaction behaviour, responsive design and usability.
Browser & Device Compatibility
Representative browser and device testing.
Content & Metadata
Titles, descriptions, structured metadata, broken links and content consistency.
Analytics & Monitoring
Analytics, consent, error monitoring and operational visibility.
Deployment Readiness
Production configuration, redirects, indexing, environments and release risks.